Pricing and Ranking of Ask Sponsored Listings, the internet marketing tool.

Our Pricing and Ranking Model
You'll be charged on a cost-per-click (CPC) basis. This means you will only be charged after a prospective customer clicks on your listing and visits your website. CPCs vary based on the targeting options you choose for your listings, your Max CPC and market demand.

Overview

Keyword Pricing:	CPC Based
Minimum Bid:	Global minimum = $0.05 - where there is no reserve price established. The minimum CPC may be higher than the global minimum to ensure placement.
Bid Model:	Keyword auctions based on eCPM ranking (CPCxCTR)
Reserve Prices:	For the most commercial keyword, minimum CPC to guarantee top placement on the page. Reserve Prices will be based on market intelligence and existing Ask.com CPCs.

Ranking is based on a combination of your CPC for a selected keyword and the number of clicks your listing receives - in comparison to other listings based on the same keyword.

Performance based discounting
To optimize your ASL campaign performance across our network, we have implemented discounting guidelines.

Active network management by our team ensures that your cost is consistent with your conversion potential.

Getting started is simple. Just choose one of the options below to help us identify and meet your needs.

The Easy-Access Plan

If your budget is forecasted at $6,000 a month or less (about $72,000 a year), sign up here. Get started with an easy-to-manage campaign.

The Advanced Plan

If you forecast an approximate monthly budget of $6,000 or more, contact one of our representatives to help you manage your campaign.

News & Events

Ask Sponsored Listings in the News

Ask Sponsored Listings announces Contextual Targeting Read the article

Ask Upgrades Sponsored Listings. Read the article

Forrester Research reports that Ask.com delivers a higher percentage of converting prospects than Google, Yahoo and MSN - Online Mortgage Shoppers' Paths to Purchase, June 7, 2006

Ask.com Search Campaigns: Now Better at Converting. Read the article

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