• Basics
• Our Network
• Pricing & Ranking
• Benefits
• Key Statistics
• Traffic Quality
• Campaign Management
• Optimization Center

With Ask Sponsored Listings (ASL), we make it easy to proactively control your spending. We let you set a budget up front so there are no surprises down the line. Here's how it works:

• ASL provides each campaign with a forecast of expected monthly expenses - this represents the expected value of traffic (in dollars) that will be delivered to this campaign during the month based on this campaign's traffic history.
• Budget flexibility:
  • Set budgets at the campaign level
  • Set daily budgets
• You'll also have the benefit of real-time reporting so you can always make any changes to optimize your campaign's performance.
• Create and track your campaigns for our search and content network users.
• ASL Campaign Optimization Capabilities:
  
  
  • Create your ASL campaign and select the keywords you would like to target for your listings
  • Set a maximum CPC that represents the maximum you are willing to pay for each Sponsored Listing click. ASL uses that Max CPC, along with your listing's click-through-rate, to determine placement for your listings.
  • Optimize your listings' titles and descriptions to target them to the queries or context of your potential customers.
  • Take advantage of third Party Bid Management Tool compatibility.
  • Set tracking URLs per listing - enabling you to track keyword performance with third party tools.

• Your Max CPC
• Your listing's CTR
• Competitive bids