Basics

How can I be sure to get the maximum amount of traffic to my listings?

Ask.com recommends:

  1. Target your listings to related keywords and set your Max CPC. This will give you the ability to boost your listing into the top tier of Sponsored Listings on Ask.com.
  2. Raise your Max CPC and campaign budget. A higher Max CPC should boost the placement of your Sponsored Listings in the Sponsored Web Results. If you set your campaign budget too low, you may reach your budget before the end of the monthly billing period and traffic to all of the listings in your campaign will be paused. Keep in mind that you only pay when your listing receives clicks, and any unspent funds in your account are refundable.
  3. Optimize your listings' titles and descriptions, to target them to the queries or context of your potential customers. Make sure you are familiar with our guidelines, which offer tips on how to optimize the titles and descriptions of your listings.