FAQs

Yes! If you have an existing Google AdWords account and would like to migrate the content of your account into ASL we can help you easily import your campaigns and ads.

Yes, ASL offers Conversion Tracking. Currently we are offering a $25 credit when you sign up. Benefits include:

• Increase ROI: Use conversion tracking to measure and optimize your cost per acquisition and improve overall ROI
• Deeper insight into your campaigns: Identify and remove underperforming traffic sources
• Comprehensive reporting: View conversion tracking reports by account, campaign, ad, keyword, conversion, type and date

Yes!

Setting up your Ask Sponsored Listings account is a quick and simple process that gives you total control over your campaign in just four easy steps:

1. Create your ads and choose your keywords.
2. Select the maximum cost-per-click and set your campaign budget.
3. Create your account by entering an email address and password.
4. Enter your billing information and submit.

That's it – once your account is established, your campaign will go live within one to two hours!

ASL works on a cost-per-click (CPC) basis, which means you’ll only be charged after a prospective customer clicks on your listing and visits your website.

Note: ASL CPC rates may vary from the average listed above, based on the following:

• Targeting options chosen for your listings
• Market demand for selected options.
• Maximum you’re willing to spend (your “Max CPC”)

As the fourth largest search network, ASL connects you with the 73 million unique users in our search network. We offer a number of benefits, including:

• Lower CPCs
  ASL delivers significantly lower cost-per-click metrics than the other major search engines, including Google, Yahoo! and MSN.
  
  


 1: Source: Efficient Frontier, Search Engine Performance Report, 2008 & ASL Internal Data

• Access to New Customers
  With ASL, you’ll also reach more searchers who are not on MSN, Yahoo! or Google:
  
  

    2: Source: comScore Media Metrix December, 2008

 

• Dedicated Customer Service
  Our team of SEM and Optimization Specialists are on hand to answer any questions in order to help maximize your campaign. Plus, with ASL there’s no new system to learn and no minimum spend, whether you’re a small or large advertiser.

For businesses that cater to a specific region or city, ASL offers geographic targeting so you can advertise nationally or focus on a specific city or zip code.

You can also further improve the quality of your conversions with Daypart Targeting. This tool ensures that your ads are only delivered at relevant times of the day to maximize their impact

ASL offers numerous features and resources to help make your campaign as successful as possible, including:

• Budget Control
  Proactively regulate your spending by setting your budget up front. You can set your budget at the campaign level or keyword level on a daily basis.
• Expense Forecasting
  ASL Provides each campaign with a forecast of expected monthly expenses - this represents the expected dollar value of traffic that will be delivered to this campaign during the month, based on the campaign's traffic history.
• Up to Date Reporting
  With the most recent data readily available at all times, you can always make changes in order to optimize your campaign's performance.
• Optimization Capabilities
  You can optimize your ad titles and descriptions to target them to the queries of your potential customers.